We know this before you tell us anything. We study your marketplace reviews, calculate your RTO by category benchmark, and estimate your leakage from the outside. Then we walk in and fix it — permanently.
It is almost never the product. It is almost always the plumbing — and the plumbing has specific failure points that account for 90% of operational leakage in Indian D2C.
Market rate for fulfillment in metro India is ₹11–14/order. Most unoptimised brands pay ₹18–24. That gap — multiplied by monthly order volume — is pure extraction. The 3PL account manager who tells you everything is fine is doing his job. His job is not your job.
₹11–14/order. Market rate.NDR management, better packaging, courier switching — these address the 20%. The 80% lives in checkout: COD availability by pin-code risk tier, prepaid incentive design, address verification. Fixing NDR while your checkout produces low-intent COD orders is mopping with the tap running.
Mopping with the tap running.Manufacturing on net-30. Sitting on 55 days of inventory. Getting T+7 settlement from Meesho. The result is a permanently negative cash conversion cycle that no amount of revenue growth can outrun.
A structural cash problem wearing ops clothing.No SOPs. No escalation matrix. When your warehouse manager calls in sick, shipments stop. When your ops person quits, institutional knowledge walks out. You are not running an operation.
You are managing a dependency.A fixed entry product that stands completely alone. A custom fix engagement offered only after it. Nothing sold cold. Nothing sold on faith.
A complete teardown of your operation — not a scan, not a scorecard, not a 72-hour diagnostic. We go inside your data and your warehouse and find what nobody inside your business was positioned to find.
The report is complete and valuable even if you do nothing after. That completeness is the trust signal — we are not doing a cheap diagnostic to manufacture a reason to continue.
Offered only after the Investigation. Never sold cold. One price — calculated from the complexity of your operation and the magnitude of leakage found. Two factors. No packages, no tiers, no options.
60% upfront. 40% on completion — when three outcome conditions agreed in writing before Day 1 are all met. Not when a calendar date arrives.
The outcome conditions for the Fix engagement are written in the agreement before a single day of work begins.
The 40% completion tranche is not paid if the three agreed outcome conditions are not fully met. This is not a goodwill clause — it is a structural condition written into every Fix engagement before a single day of work begins.
What this means in practice: Before Day 1, you and us agree on three specific measurable outcomes. RTO down to X%. 3PL cost below ₹Y/order. Cash conversion cycle at Z days or better. If all three are not met by the agreed date, the second tranche does not get invoiced.
This creates a very simple alignment: we do not make our full fee unless you see your full result. That is not a generous policy. That is just how serious professional services should work — and almost none of them actually do this.
Not a retainer. Not a subscription. Not a hotline. Once a year, we come back for two days.
Two days of serious attention from someone who already knows your business deeply. No pitch required after a successful engagement — it is an obvious yes for any founder who went through a full Fix.
We review what has changed. Update the playbook. Renegotiate what needs renegotiating. Spend an hour with whoever is new on the ops team. Then we leave until next year.
Founders understand annual health checks intuitively. You service your car once a year. The CA comes once for annual filings. This is the same category — normal, bounded, clearly useful.
Not a product we pitch. A relationship we formalise — only after the Fix is complete, the playbook exists, and the results are documented.
At this stage we have six-plus months inside your business. We know every vendor, every process, every constraint. This is not a new relationship — it is an existing one, formalised on structured terms.
Available only to founders who have completed the Fix engagement. Never offered as a standalone product.
The monthly priority agreement — one major initiative scoped clearly at the start of each month, nothing more. Founders remember the one thing that got fixed, not the ten calls that happened. Scope creep is what kills every fractional arrangement. This prevents it structurally.
We take three active clients. Not four. Not five. Three — because that is the honest capacity of one operator doing this work with the depth it requires.
No team, no junior subcontract, no account manager between you and the work. The person who signs the engagement does every hour of it.
"I spent six years watching D2C brands haemorrhage cash on problems that had known fixes. The frustration of knowing the answer and not being in a position to implement it is what started this."
Eight years inside Indian D2C operations — as Head of Ops at a ₹40Cr fashion brand, then as the person called in when two bootstrapped beauty brands were about to run out of cash. Both recovered. One crossed ₹2Cr/month within fourteen months of the engagement ending.
The pattern is always the same: a founder who is deeply good at product, brand, or marketing — and has had to become an amateur ops person by necessity. The ops role was never theirs to carry. Handing it back is what the work is actually about.
ScaleOps Lab is intentionally small. Three clients. No employees. The constraint is structural — it is how the quality of access is protected. You will not be handed to someone who read the same framework last month.
The honest answer about pricing today versus where it goes — and why that honesty matters.
The model above — ₹60K investigation, ₹1.2L–3.2L fix — is what we charge when we have documented proof. Two or three case studies with real numbers: "RTO reduced from 34% to 17% in 11 weeks. Cash freed: ₹2.2L/month."
Without that proof the market cannot verify the fee. And in Indian B2B professional services, unverified premium pricing creates suspicion, not authority.
This is not a discount. The quality of the work is identical. The evidence base is different.
Any experienced operator knows this and is comfortable saying it plainly: "I charge ₹40,000 for this right now because I am building my proof base. In twelve months the fee will be ₹60,000 because I will have three documented case studies."
That kind of clarity — knowing exactly where you are in building a practice, and being honest about it — is more impressive to most serious founders than any pricing architecture. It signals that you understand how professional services actually work. Which, in this market, is rare.
We are currently taking founding client applications. If you are a bootstrapped D2C brand doing ₹5L–₹20L/month with an ops problem you have been carrying for more than 90 days, we want to talk.
We review every application personally. If your situation looks like something we can fix, we will book a call within 48 hours. If it isn't, we will tell you honestly and point you toward what might actually help.
Or reach out on WhatsApp · Applications reviewed within 48 hours